There are countless schools of thought on why nobody sees your video or reads your blog or listens to you in real life. I think about three broad categories:
- Your content is just not that interesting (variation of He’s Just Not That Into You)
- You have not done the “meta” work to find those who would be interested in your content. By “meta” I mean finding your tribe, your people, your audience. If you just hit “Publish” and hope for the best, then the odds of interested people finding your work is almost zero. You probably need to get out there and find your people.
- All of the above
Working on 1 is what I believe I really want to be doing. Working on 2 seems daunting and unfun. Working on 3 will lead to more interesting work and more interested people. And 3 will lead to a more fulfilled life.
